The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Many years ago, when we were first introduced to the world of performance management, we became zealots ... When entities ...

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms that ...

AdTech: Meta's AI advancements redefine media planning, shifting from granular targeting to algorithm-driven creative matching. Agencies are building independent data infrastructures to counter ...

However, just as in other domains of performance, health care sustainability measurement and reporting must proceed from a clear conceptual framework and statement of purpose.

Before the transition can be made from custom chiplet environments to a standardized off-the-shelf open marketplace, an ...

Q2 2025 Earnings Call Transcript July 24, 2025 TransUnion beats earnings expectations. Reported EPS is $1.08, expectations ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and ...

Wintrust Financial Corporation ('Wintrust”, 'the Company”, 'we” or 'our”) (Nasdaq: WTFC) announced record net income of $384.6 million, or $5.47 per diluted common share, for the first six months of ...