Set a target or goal date for each promotion based on your marketing goal and then work backwards. For example, if your product will be available for sale in six months, decide how far out you ...

Good Examples of Co-Marketing Promotions. When two companies strategize on a co-marketing effort, they do so with the intent of jointly developing a new product that can be used to leverage and ...

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.