From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Allan Barber bemoans the red meat sector’s record of failure to develop a promotional strategy that works and stick to it ...

Looking to establish a better process for tracking marketing performance, and demonstrating the actual value of your marketing efforts? This has become a big focus across the industry, with the ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

In today’s digital-first world, investors expect more than generic thought leadership or one-size-fits-all advice.

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies. The post How 3 companies are reinventing event marketing with SoLoMo appeared ...

Coupons are an excellent way to draw in new customers who might not have otherwise considered a particular brand. Discounts ...

Every business requires special strategies to always maintain a competitive edge. As we speak, the best method many businesses are relying on is trendy printed backpacks. These bags have brought along ...