STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

From deals and omnichannel marketing to gamification and promotional offers, here are several proven customer retention ...

• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

SMS is arguably one of the most intimate of digital marketing channels. While your customers (and let’s be honest, you) may ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

Promotional marketing is all about creating memorable and engaging experiences that leave a lasting impression on consumers, and in recent years augmented reality (AR) has emerged as a powerful tool ...

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Thomas J Catalano is a CFP and Registered Investment Adviser with the state of South Carolina, where he launched his own financial advisory firm in 2018. Thomas' experience gives him expertise in ...