Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

Understand how GenAI is different from other tech innovations and what you can do to harness its power. This book argues that ...

In Proof Stacking, marketing strategist Edward Winslow reveals how real estate and business professionals turn proof into ...

The Rise of Spotify and the Costs of the Perfect Playlist, a new book from the journalist Liz Pelly, the playlist is the ...

Meet man who once worked at a small shop, now runs Rs 167227 crore company, his name is…, his business is… By clicking ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

Retail expert Liza Amlani shares insights from her book The Whole Sale on why wholesale remains crucial for brand growth, ...

The marketing director tells Tim Healey how she is building on, that rather than reinventing, a strategy that has propelled ...

Self-publishing in Africa is emerging as a viable and increasingly attractive option for writers seeking to bypass ...