STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Understand how GenAI is different from other tech innovations and what you can do to harness its power. This book argues that ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

The afaqs! Digies Conference 2025 is designed for professionals and organisations shaping the digital marketing landscape.

In Proof Stacking, marketing strategist Edward Winslow reveals how real estate and business professionals turn proof into ...

LaPolt has tapped Samantha Gayle Bullock as chief media officer and executive producer of “The Stiletto Room” at LaPolt Media ...

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

How a well-known jeweller revitalised its brand, what 2025 holds for the retail industry, and an innovative look into the ...

Business self-help books are essential to those who are looking to succeed in their chosen career paths. Learning from others who have already paved the way might open up new trains of thought and ...

Helen Scheuerer could have traditionally published her debut novel, but she decided to self-publish instead. Months later, she quit her day job and never looked back.