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CMOs can drive Agile transformation by aligning Marketing's customer insights and workflows with broader organizational goals and breaking down silos.

Incorporating AI into a marketing strategy can best be executed by following the steps of the AI Maturity Model, a framework that is used to assess and evaluate the level of maturity of an area ...

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The Managed Services Model—For Marketing. Marketing is a core business function that does more than just “keep the lights on.” This function shares IT’s critical role as a growth enabler.

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

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Right Approach: A digital marketing agency uses LinkedIn ads to promote a whitepaper about SEO strategies for businesses targeting B2B audiences. Pro Tip: Match the tone and format of your content ...

Gilbert-Smith opts for our second-favourite razor as name for his new consultancy. Our favourite, of course, being Hanlon's.

4. Build high-performance content teams. The true power of content performance lies in the team. Without passionate and experienced people driving the strategy, even the best tactics can fall flat.