Mathias Noschis from Alphapanda explored how effective series marketing relies on familiarity, audience insight and platform-specific, evolving strategies ...

WFA research finds global marketing leaders slowing long-term plans, shifting investments and tightening risk controls as CEOs and boards take a closer look. Shifting marketing strategies ...

Ulta Beauty’s latest results suggest that, even in a turbulent economy, shoppers continue to prioritize beauty—especially when it’s served with innovation, exclusivity, and well-timed ...

Boutique creative agency 8traordinary has appointed Thomas Teo as chief strategy officer for Asia, as it looks to accelerate growth and expand its focus on sustainability and ESG communications.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...

As Welch’s evolves its marketing strategy to be increasingly digital, it’s able to test new media placements through dedicated testing budgets. Overall, Welch’s uses a 70-20-10 marketing model.

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more.

A good digital marketing strategy can help businesses increase their online visibility by sharing content with a wider audience than they might reach through traditional channels.

Corporate Strategy Vs. Marketing Strategy. Corporate strategies and marketing strategies often coincide or overlap because, contrary to popular belief, a major focus of marketing includes the ...

Emotional intelligence in marketing is crucial for CMOs who want to improve customer experience, trust and campaign effectiveness.

Social media, online reviews and email are some of the major players in the small-business marketing space.