Ulta Beauty’s latest results suggest that, even in a turbulent economy, shoppers continue to prioritize beauty—especially when it’s served with innovation, exclusivity, and well-timed ...

AEG Presents announced the promotion of Joe Jaeger to Vice President, Integrated Marketing and Strategy within its Global Partnerships division.

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

The winning photo for the World Press Photo awards was selected from nearly 60,000 entries submitted by 3,778 photographers across more than 140 countries.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...

Top industry executives gathered at A.O.C. restaurant on Tuesday night for the Variety Future of Marketing Dinner, Presented by Amazon Ads.

As Welch’s evolves its marketing strategy to be increasingly digital, it’s able to test new media placements through dedicated testing budgets. Overall, Welch’s uses a 70-20-10 marketing model.

Luxury fashion experts say brands should focus their marketing on collaboration, craftsmanship, and experiences to succeed amid economic headwinds.

advertisement 03-04-2025 PREMIUM What ‘Squid Game’ reveals about Netflix’s marketing strategy Netflix CMO Marian Lee unpacks the streamer’s approach to marketing its global hit.

Explore the role of content knowledge graphs in enhancing your marketing strategy and improving information retrieval with structured data.

More and more companies rely on compelling images to convey their messages, establish connections, and drive conversions, and as a result, visual content is now a crucial element of ...

Discover the best marketing strategy templates for ClickUp, Asana, Notion, monday.com, Google Sheets, Excel, and more.