Media fragmentation creates scattered audiences. Find out how to engage and measure across all channels for better ROI.

I used to be that person meal prepping identical chicken and rice containers every Sunday, wondering why I’d be ravenous […] ...

Businesses of all sizes are recognizing the integral role that strategic planning plays in achieving digital marketing success. From startups aiming for rapid growth to established enterprises seeking ...

Examples of Strategic Management Plans. Strategic planning is important to an organization to define values, create a cohesive visions, chart a direction and set goals for future growth.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Importance of a Marketing Strategy in an Organization. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Lucas County’s five-year strategic plan aims to unify the commissioners behind shared goals, also implementing a new brand identity and slogan “Today. ...