The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

Amid the rise of generative and agentic AI, executives must master prompt-crafting to optimise their marketing and sales strategies.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from.

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

Long-term strategic planning is key to navigating the uncertainties of 2024 and beyond. Business owners, as the driving force behind future-proofing, cannot afford to dismiss the significance of ...

Businesses that master the art of content marketing are better positioned to not only attract more clients but also thrive in the evolving digital landscape.

Applicability of Strategic Marketing in the Marketing Process. Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies ...

Unlock success with core content marketing pillars: communication, experiences, and operations. Learn how these pillars drive an effective strategy.

“It is 50 shades of pink here.” Brand collaborations for the "Barbie" movie from parent Mattel are everywhere this summer.

Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.