Black Friday customer segmentation is a holiday marketing strategy that divides customers into distinct groups based on ...

In the fast-paced world of e-commerce, Shopify has emerged as a powerhouse platform, empowering over 1.7 million businesses ...

These leading real estate marketing companies can help you enhance your branding & expertly market you & your listings to earn more in 2025.

A comprehensive guide on the benefits of diversity marketing - from customer goodwill to increased revenue - and practical tips and resources.

In an unusual marketing move, Marvel Studios is rebranding "Thunderbolts*" under a new name that spoils the final scene of the film.

A 360 marketing strategy combines various channels, including digital and traditional methods, to engage customers effectively. Establish clear goals and identify your target audience to tailor your ...

Bybit fees have been increased. I explain what the Bybit fee amounts were, and what they are now. I give an example to compare the Bybit fees (with a round number), as well show an example of how ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...

As Welch’s evolves its marketing strategy to be increasingly digital, it’s able to test new media placements through dedicated testing budgets. Overall, Welch’s uses a 70-20-10 marketing model.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from.

A business plan is a document that explains what a company’s objectives are and how it will achieve them. It can address marketing, financial, and operational objectives.

In response to NASA's plea for help bringing the cost and complexity of its Mars sample-return program, Rocket Lab has won a contract to study a potential solution.