This storytelling approach extends from the product design process into marketing. Our email newsletter, Monthly Delights, ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

Nike's profit plunged in its latest quarter after revenue fell 12% and the sportswear brand worked to clear aged inventory and jumpstart its turnaround under a new chief executive. Nike is in the ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.