To get inside the SNL 50 marketing juggernaut, I spoke with NBCU’s Chief Marketing Officer for Advertising and Partnerships ...

Rethinking pharma’s events’ strategy During the short period in which ... Daniel Nitschke has been integrated multichannel marketing and CRM lead within Bayer’s Pharmaceutical division ...

New, cutting-edge technologies are completely revolutionising the individual experience of event and conference attendees.

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

Describing a “great consumption comeback,” the retailer reported 655,500 visitors to its Sanya mall during the five-week Chinese New Year shopping period, with average spending up +27% year-on-year.

A million memes were born the moment Kendrick Lamar looked directly at the camera.

Forrester Research, Inc. ( NASDAQ: FORR) Q4 2024 Earnings Conference Call February 11, 2025 4:30 PM ET Edward Bryce Morris - Vice President of Corporate Development and Investor Relations George ...

Artificial Intelligence (AI) has evolved from a futuristic buzzword into a practical, mission-critical tool that is reshaping ...

From creating visionary content to optimizing for LLMs, unpack key tactics influencing industry conversations and fueling new approaches.