To get inside the SNL 50 marketing juggernaut, I spoke with NBCU’s Chief Marketing Officer for Advertising and Partnerships ...

Planning an event and making it successful is no easy feat. Public relations, or PR, plays a big role in getting the word out ...

Provide timed giveaways during the event as people complete surveys Offer signed books or premium content from event speakers Upgrade survey takers to VIP conference access Surveys aren't the only way ...

How local-first, meaning-focused strategies are setting the new standard for successful business events.

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies. The post How 3 companies are reinventing event marketing with SoLoMo appeared ...

Rethinking pharma’s events’ strategy During the short period in which ... Daniel Nitschke has been integrated multichannel marketing and CRM lead within Bayer’s Pharmaceutical division ...

New, cutting-edge technologies are completely revolutionising the individual experience of event and conference attendees.

In my decades-long career in marketing ... unforgettable event people look forward to. If you're aiming to take your conference to the next level in 2025, here are six winning strategies that ...

You must use and implement focused marketing strategies during the event. Just the way Airtel, Reliance and other major companies are working on a developed strategy. Companies can greatly increase ...

A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...