In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

Whether in retail shops, during events, or at worksites, strategic signage plays a crucial role in guiding, informing, and ...

The HEIST Awards celebrate excellence and innovation within education marketing across the higher and further education ...

Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Listen to an AI-generated deep dive of ...

The Bobcats at the Super Bowl campaign won Best Social Media Campaign in the 2025 PhotoShelter Storyteller Awards, with Eli Burris also recognized as a finalist for Sports Storyteller of the Year.

The feeling has returned to AEW - Adam Page is your new AEW World Champion, defeating Jon Moxley in the main event of AEW All In Texas 2025 in a vile, gruesome, bloody and chaotic Texas Death Match.

Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

Amazon’s Prime Day (8-14 July 2025) has become a seven-day online event. Millions of shoppers visit the site to find deals on items they’ve been considering, along with browsing to see what’s ...

This paper studies the tracking control of a nonholonomic wheeled mobile robot in the networked scenario, where the controller is placed remotely through a wireless network. We propose an ...

B-2 pilots from Whiteman Air Force Base conducted a flyover in Washington, D.C. on Friday, for the White House’s Fourth of July celebration.

NASA astronaut Nichole Ayers captured an electrifying image of a giant lightning "sprite" shooting up over Mexico and southern U.S. states. The red "jellyfish" could help researchers learn more ...