A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

A marketing strategy is a business’s general scheme for building brand awareness and attracting new customers. Learn more about the four P's of marketing.

Strategic marketing plays a pivotal role in any organization’s success. It gives you an edge over your competitors with a unique value proposition and targets the right audience to gain maximum return ...

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...

3. Equip yourself with the right tools. No matter which marketing strategies you choose to include in your real estate marketing plan, there are three crucial tools that you’ll need.

In order to explore this strategy building process more fully, we reached out to financial services marketing expert and Founding Institute member, Dan Sondhelm of Sondhelm Partners. Honing a ...

A strong AI marketing plan begins with an incisive analysis of the current business environment used in your marketing strategy. AI is a great tool to mine volumes of data on customers ...

A content marketing strategy is a data-driven plan to create and share valuable content to attract and engage a target audience. A strategy is essential to create content that helps your audience ...

Firms can use a mixture of strategies to attract ideal clients across different channels. The opportunity presented by COVID-19, almost three years later, has shifted the world into a virtual space.