It's the entire premise of marketing: acquiring the next customer efficiently. What You Need Marketing and public relations have come a long way, but marketing is the go-to for many businesses.

Marketing, advertising and public relations (PR) are similar, but each remains a different discipline for identifying consumer needs and promoting products to customers. Each approach offers a ...

Media relations is using the news or business press to publish stories that highlight a company or its products, so it’s similar to content marketing. The difference is who’s doing the publishing.