Social media is today the marketplace, the billboard, the customer service counter, and the public relations department -- ...

Terms from influencer marketing have crept into how PR folks talk to journalists, much to this writer’s annoyance ...

Now hiring: New hotel jobs at Waldorf Astoria Ras Al Khaimah, Jumeirah Marsa Al Arab, and more. hotel jobs. News.

The era of spray-and-pray marketing is dead. In today's AI-driven marketplace, B2B brands can no longer survive on broad visibility alone. Success now belongs to companies that prioritize relevance, ...

If we want to keep the brilliant, resilient marketers in this industry, we owe them more than impossible jobs with impossible ...

When I first started out in public relations as a fresh graduate, I’d tell my parents that I was working on something or be ...

DAR ES SALAAM: THE AFRICA leading Marketing and Advertising Agency Koncept Group of Companies has been named as the Best ...

Integrated communications agency APRW has added three new clients to its roster, marking fresh wins across the community, ...

Shoof International, supplier of animal care and equipment products has appointed Tonic Communications to lead its public relations, social media and brand communications strategy across Australia and ...

When a family crisis becomes a trending hashtag, it marks an ethical line brands shouldn’t cross. Read more at ...

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...