TikTok is head over heels for matcha. We are also seeing much-needed twists on classics like musk and rose. And milky fragrances are a go-to for scent layering. We checked out trending notes ...

Don’t talk to me until I’ve had my coffee! In the future, this millennial quote done in Rae Dunn font on mugs will be replaced with matcha instead of coffee to appeal to the Gen Z population. Matcha ...

Can’t function without your daily matcha latte? Well, you’re not the only one. Officially the world’s bougiest beverage, it seems like every other person is hooked on the nutty, earthy, and unique ...

Spanish plant-based beverage brand YOSOY, has partnered with Matcha & CO, to introduce a new ready-to-drink oat matcha beverage. The product, called “YOSOY Barista Matcha Avena,” is the first of ...

Whether you love it or hate it, matcha is absolutely all the rage right now. You’ll find it in brownies, ice cream and pancakes. You name it. But it is best in its classic matcha latte tea form — with ...

Matcha has transitioned from a niche health booster to a global superfood phenomenon, gaining attention for its versatile use in food, wellness, and beauty... but also raising concerns due to rising ...

Over the last few months, Matcha, a vibrant green powder made from finely ground green tea leaves, has exploded on the internet. From trendy lattes to health food aisles, it seems to be everywhere.

Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that the vibrant green tea has stirred up major buzz in the United States. It ...

Matcha tea isn’t just tasty (and pretty)—it *might* help you lose weight, too. If you aren’t already familiar with it, matcha is a concentrated green tea powder made from the leaves of the ...

Pure brewed forms of green tea are seen to be far more beneficial to one’s health, but none top the nutritional value chart like matcha. For the best cups of matcha lattes and green tea desserts, here ...

When people talk about matcha these days, it's usually attached to the idea of a "lifestyle". The stereotypes connected to the drink abound: the Pilates-doing girlie, the health-conscious modern ...

A global matcha shortage is flooding U.S. markets with low-quality, potentially hazardous bargain products. Supply chain strains and paused tariffs are raising alarms about food safety.