by Joe Mandese, May 21, 2024 ; As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling ...

It’s difficult to compare model outputs from anecdotal reports, particularly when the prompts aren’t standardized. But many users said that PR16 tended to make images look less realistic.

Users on social media have discovered a controversial use case for Google’s new Gemini AI model: removing watermarks from images, including from images published by Getty Images and other well ...

Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.