Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.

by Joe Mandese, May 21, 2024 ; As part of a much broader push into AI-powered data and analytics products aimed at the ad industry, Google today unveiled plans for a new marketing mix modeling ...

Users on social media have discovered a controversial use case for Google’s new Gemini AI model: removing watermarks from images, including from images published by Getty Images and other well ...