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Nike’s Jordan Brand is marking 40 years since Michael Jordan first donned the now-famous sneakers with an unexpected musical.
The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy ...
How Michael Jordan’s Nike deal beat Adidas forever. By Dempsey May Ayuco Jun 23, 2025; 12:53 pm; Michael Jordan (Photo credit: Shutterstock.com / Lev Radin) ...