News

The efforts to reach the Latino community and their wallets over the years have paid off: In 2023 Modelo scored a major coup, becoming the most popular beer in the U.S., beating out Bud Light.
Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain extent other Mexican ...
The international producer of beer, wine, and spirits looked like a no-brainer for many investors. But behind the scenes, ...
Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades.
According to the data, Bud Light's year-to-date market share is sitting around 8.7%. However, Modelo Especial is closing in on the beer with an 8.1% share of the category, according to Bump Williams.
Cans of Modelo Especial beer are shown at a supermarket in New York on Wednesday, June 14, 2023. After more than two decades as America’s best-selling beer, Bud Light slipped into second place.
A decade ago, Modelo Especial wasn’t even in the top 10 best-selling beer brands in the U.S. Its impressive rise is about a lot more than Bud Light’s fall.
Refreshing, savory, and spicy, micheladas are a classic beer cocktail. To make a great michelada, heed this expert's ...