New research from the University of Kansas has found that when people are told a news release addressing a corporate crisis ...

But don’t expect an immediate seat in the cab’s right hand. “Years of experience as a conductor are typically required…and to ...

Celebrated annually on 16 July, World PR Day recognises the pivotal role public relations plays in shaping communication, ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

BaylorUMedia on X and LinkedIn. Momentum from Baylor University’s success in the U.S. Student Program has extended to ...

For many young Americans, tattoos have become more than just body art – they are sacred expressions of deeply held beliefs.

Influencer marketing is rapidly becoming one of the most powerful and pervasive forms of word-of-mouth public relations.

The heart of public relations is still very human-centric. Intuition, empathy and creativity remain essential. But when paired with data, that heart thumps a bit louder.

AI is a powerful tool and should be used to streamline day-to-day tasks, but it can't replace the modern public relations strategies that build deeper connections between brands and their target ...

TenacityPR specialises in the principles of public relations as established by Edward Bernays and Ivy Lee, aiming to prevent false and misleading information from spreading through propaganda ...

Yet by agreeing to represent Mr. Weinstein, Mr. Engelmayer carved out a niche for himself virtually unparalleled in modern public relations, becoming the go-to guy among a particular subset of ...

Journalism is at a pivotal moment as it grapples with shifting audience behaviors, AI disruption and a renewed demand for relevance and authentic connection in public relations outreach, according ...