Some 53% of small business owners say social media is now their main tactic for online marketing, according to recent research from Vistaprint Digital.. The report was based on data from a survey ...

Little Mix is set for its first chart-topper, five years after its birth on The X Factor. "Glory Days" is one of the fastest-selling albums of 2016 in the U.K. - beating Metallica.

In my new book, "Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth," I write about the power of using your marketing mix to identify game-changing opportunities for your business.

Most of us who have had the experience of reviewing marketing mix models, and consequently their predictions and forecasts, have always known there were gaps. For example, for years I reviewed models ...

Marketing Mix Engagement Helps in Devising Marketing Mix Strategy for a Leading Sports Apparel Brand | A Quantzig Success Story. Request free proposal to learn how Quantzig can help you ...

Sometimes, the marketing mix can extend beyond the classic four Ps of product, price, placement, and promotion established by professor E. Jerome McCarthy in 1960.

Speak to our experts to learn more about marketing mix optimization. This marketing mix modeling engagement provided benefits that helped the client to: 1: Reduce marketing costs by 60% 2: ...