If you wish to keep up with the competition, I suggest focusing on multichannel marketing as your primary campaign strategy in 2022. Let this new year become a season of opportunities and new growth.

Based on my experience with multichannel marketing, which we call “Marketing 360 strategy,” here are five tips on implementation. 1. Assess Your Data Collection And Analysis ...

Senior marketers consider data quality and accurate measurement as the keys to multichannel marketing success, according to recent research from Ascend2. The report was based on data from a survey ...

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research from ZoomInfo and Ascend2. The report was based on data from a survey ...

Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team. Step 1: Align with executive stakeholders on a business plan.

Today, we will take this theme one step further and examine the roll of multichannel marketing. While not new, multichannel marketing’s genesis comes from integrated marketing communications, and its ...

CRM strategy is a living, breathing thing that should never be treated as though it’s set in stone, given all of the data forever at our disposal. A robust test-and-learn plan should be baked into ...

Audio as Part of a Multi-Channel Strategy. Despite the opportunity offered in audio, it would be remiss to suggest it should be the singular point in a marketing strategy, as all digital marketers ...

Overall, multi-channel marketing automation is a powerful strategy that enables businesses to deliver seamless, personalized experiences across various platforms while optimizing efficiency. Companies ...

Back for the 41st year, this venerable list ranks the largest printing companies in the U.S. & Canada. Catch a glimpse into who's who in printing & the key trends impacting the graphic arts industry.

Multichannel marketing: a proven strategy for growth. To help fuel the growth of Silver Cross Hospital’s robotic surgery program, the marketing team has taken a multichannel approach.