Duncan Painter, who had been CEO of Omnicom's Flywheel Commerce Group will oversee the reorganized unit that includes the ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...

Omni Assist is built on top of the company’s Omni platform. Unveiled in 2018, the platform was fashioned as a way for Omnicom’s agencies and clients to create, plan and execute ad campaigns ...

Omnicom has a large data set of over 14 petabytes, which is difficult to derive insights from. Omnicom is leveraging AI to enable data-driven marketing campaigns and speed up workflows.

Omnicom is leveraging AI to enable data-driven marketing campaigns and speed up workflows. This article is part of "AI in Action," a series exploring how AI is being used across different industries.

While other holding companies are making flashy announcements about their AI roadmaps, Omnicom is focusing more on a different shiny object: retail and commerce media. Omnicom closed its $845 million ...

If 2023 was "the Year of AI" on Madison Avenue, it began for Omnicom in 2018. That's the year it introduced its AI-powered OS Omni. Last year, it rolled out Omni 3.0, integrated more closely with ...