Nothing is simple anymore-which is why relying on a single advertising channel is no longer enough to capture the attention ...

Invoca, the leader in revenue execution platforms, today announced major advancements to Signal AI Studio, its no-code AI training solution for marketers. Powerful new features make it faster and ...

In a conversation with, Paramjeet Mehta, Marketing Head – Consumer PC & Gaming, Systems Group, ASUS India, discusses the ...

Kisna has carved a niche in the jewellery industry through marketing campaigns that resonate with Indian values, emotions and ...

“By consolidating multiple marketing technologies and capabilities onto Bluecore, DXL will deliver a greater level of ...

Through this agreement, Kakao Games will conduct Danawa-related marketing on channels such as KakaoTalk, and Danawa will ...

He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?

More Malaysians turned to online shopping to search for Chinese New Year essentials this year, driven by convenience, ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, ...