PepsiCo's refreshment brand, 7UP, has launched its new sonic logo in India, marking a significant step in creating deeper emotional connections with consumers through multisensory design. The ...

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a pour, paired with a melody intended to evoke refreshment and upliftment.

7UP, PepsiCo’s refreshment brand, is making sound an integral part of its identity with the launch of its sonic logo in India — an audio signature that captures the brand’s spirit of delight ...

PepsiCo's beverage brand, 7UP®, has unveiled its first-ever sonic logo in India, marking a new step in multisensory branding.

Sonic the Hedgehog is getting three individual Secret Lair drops, and we've got the exclusive first look at one that's all about artifacts.

The GCC is experiencing a sonic renaissance. one where cultural pride meets creative innovation. Brands that embrace this fusion of tradition and modernity in their sonic branding aren’t just ...