PR, as startups remind us, is about staying hungry, proactive, and inventive. Each effort is a step in the staircase, another piece towards building the media platform big companies need in order ...

PR activities cover a broader audience of stakeholders -- from consumers and media to employees and shareholders -- to ensure that the brand messages are communicated to anyone who has an interest ...

This translates to allocating your resources based on the PR activities that are most relevant to your customer segments. Let’s take a look at the most popular categories. Media Relations ...

Mr. Williams was a subcontractor under a wide-ranging, at least $700,000 contract between the Education Department and Ketchum Inc., a leading public relations firm based in New York City. Mr ...

While PR Tech may seem like the unsexiest investment since IT Security, my belief is that when an industry begs modernization, somebody’s going to build some valuable companies.

Vikrant Massey got candid about how PR activities have become an inseparable part of an actor's profession today ...

If you want to use PR tools in your work, you’d better prepare for a marathon and not a sprint. You also need to consider how much time you are willing to sacrifice for this. Some companies spend a ...

The administration added some 667 PR staffers between 2008, the last full year under his predecessor, and 2011, when public relations staffing across federal agencies peaked at 5,238 people. That ...