This shift ensures personalized yet privacy-compliant media outreach, enhancing trust in communications. The 2025 trends in PR, IR, and media relations share a common thread: staying ahead through ...

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Keywords and backlinks aren't enough; AI-powered search prioritizes trusted brand mentions across high-authority platforms to ...

Otter PR is an innovator in media relations in the age of digital Such an approach is not only useful, but also necessary in today’s media landscape — one marked by massive changes.

In a presentation titled “5 Basic PR Tactics That Every Hospital System Should Remember,” President of Crawford Strategy Marion Crawford discussed how hospitals can connect with the media ...

I recently gave a talk to a cohort of University of Johannesburg public relations students. The topic was future-proofing ...

Many traditional public relations tools and methods will also need to adapt. Perry said the industry has been lamenting the death of the press release for 20 years "and somehow they just won't die." ...

The Nigerian Institute of Public Relations (NIPR), Centre for Crisis Communication, and scholars commended a new book “Impactful Public Relations in Customs Management” at the unveiling during ...