This shift ensures personalized yet privacy-compliant media outreach, enhancing trust in communications. The 2025 trends in PR, IR, and media relations share a common thread: staying ahead through ...

Whether you need multimedia production, media relations support, or investor relations tools, we ensure that all your PR and IR needs are fully met, helping you achieve your communication goals ...

Keywords and backlinks aren't enough; AI-powered search prioritizes trusted brand mentions across high-authority platforms to ...

Otter PR is an innovator in media relations in the age of digital Such an approach is not only useful, but also necessary in today’s media landscape — one marked by massive changes.

3. Optimize Existing PR Resources. If your PR team is already engaged in content creation, consider reallocating their efforts to focus on reaching audiences that have a direct impact on your ...

Public relations management platforms like MuckRack can provide even more advanced analytic capabilities. The software can track competitor media coverage to compare share of voice growth or calculate ...

Many traditional public relations tools and methods will also need to adapt. Perry said the industry has been lamenting the death of the press release for 20 years "and somehow they just won't die." ...

I recently gave a talk to a cohort of University of Johannesburg public relations students. The topic was future-proofing ...

As a trailblazer in PR and Media Relations, The Conscious Publicist® distinguishes itself through authenticity, education, and a strategic approach to storytelling.