In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI ...

Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) released the Attention Measurement Guidelines for ...

It's important to recognise the breadth of services involved in effective public relations and digital marketing for SMEs.

WITH the midterm elections on the horizon, politics is big news. And seasoned communicators are aware that behind every news ...

PR is the discipline of reputation and influence. PR builds credibility—paving the way from awareness to IPO. Beyond media ...

The 73-year-old coaching legend is looking to hire a PR specialist in lieu of Hudson, and has been in talks with former Bears VP of communications Brandon Faber for several months, according to ...

Asus has unveiled its VivoWatch 6 Aero, the world's first fitness tracker that can measure blood pressure and electrocardiogram (ECG) at the touch of a finger. The watch instantly measures blood ...

Yahoo DSP has announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels.

Add articles to your saved list and come back to them any time. Everything about the profession of aviation is made to measure. But when it comes to height, distance and speed, the array and ...

The Pittsburgh Steelers have made their final pick of the 2025 NFL Draft, choosing Central Michigan cornerback/punt returner Donte Kent at No. 229 overall in the seventh round. He is the first ...

“Measurement-Based Care & CARF Accreditation: Driving Quality Through Measurable Outcomes,” taking place on Thursday, May 15, 2025 at 1 PM EDT. Register at greenspacehealth.com. Measurement ...

The new tools enable advertisers to understand and measure the incremental impact of their Gopuff Ads campaigns beyond what would be possible organically. The pilot program revealed significant ...