Public Relations is a fast-moving, high-pressure industry that demands adaptability, strategic thinking and resilience.

[iStockphoto] A section of public relations practitioners thinks that journalists shouldn’t venture into the Public Relations field. In her opinion in The Standard recently, Ms Abigael Jemutai ...

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.