As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can ...

Public relations professionals say the most important skills for future growth are strategic planning (89% cite it as important), written communications (86%), social media (84%), multimedia content ...

Public relations is a high-pressure industry that demands adaptability, strategic thinking, and the ability to navigate an ...

For the best experience, please enable JavaScript in your browser settings. PR experts need the knowledge, skills, tact and judgement of journalists in helping an ...

Public relations in 2025 demands adaptability, strategic thinking and resilience. It requires a sharp skill set and the ...

Learn how to become a Public Relations Specialist with essential education, skills, and networking strategies for success.

As long as people continue to strengthen their skills and the relationships that power both PR and marketing, AI will remain at least one step behind, clearing the way for more human success.

Developing specialized AI skills can land us higher pay. In its “2024 AI Jobs Barometer” report, PwC stated that for sales ...

Your study of public relations delivers knowledge and skills that are in increasing demand – public relations is one of the fastest-growing specialist areas of communication. The Massey Bachelor of ...