These five PR trends may have worked in 2009, but they will do nothing but hold you back in 2019. Done correctly, PR can have a bigger impact today than it ever has.

Following are two examples, one high level, one low level of our top PR tactic contenders, using social media to drum up false hype to keep their audience engaged. Moniece and Milan via Instagram ...

In the mystifying world of PR, it’s hard to tell what works. Some people say a campaign run by an army of PR liaisons is a complete waste of money; others say its “critical” to success. Of ...

Examples of Digital PR The best digital PR campaigns don’t just go for quick wins. They use multiple tactics to increase your online footprint and create meaningful, long-term connections with ...

7 Big Public Relations Mistakes: Not Going Beyond the Press Release. Mass e-mailing your press release in hopes that it will be covered by hundreds of media outlets, just won’t cut it anymore.

Exploring Dallas Cowboys owner Jerry Jones' quirky public relations tactics, from helicopter stunts to mandatory press meets, ...

3. Optimize Existing PR Resources. If your PR team is already engaged in content creation, consider reallocating their efforts to focus on reaching audiences that have a direct impact on your ...