In today’s highly competitive legal industry, public relations (PR) has emerged as a crucial tool for law firms to establish ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

On January 20th, 2025, a Chinese company called DeepSeek released a new AI model to the public. The model is free and, ...

Wilmarie Brits, public relations account manager at Edge Communications gives three pillars of success for today’s ...

As AI reshapes the PR industry, professionals who embrace technology, focus on creativity and build genuine connections can ...

It remains the case that a majority of CFOs and CEOs treat PR as an afterthought - a cost center rather than a value-contributor to the business’s performance.

At the heart of every transformation lies employee experience—the most potent, frequently untapped lever for building brands.

In this e4m Luminaries series, Bhavani Giddu shares her efforts to drive change, create impactful campaigns, and inspire ...

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

Jollibee, the Philippines’ number one fast food chain, proudly celebrates another milestone as it bagged four Silver Anvil Awards at the 60th Anvil Awards Gabi ng Parangal held at the Fiesta Pavilion ...

Unveiled at the French AI Action Summit, ROOST equips builders with scalable solutions to promote AI safety and help protect young people in the digital age ...