Blake Lively withdrew subpoenas her legal team issued seeking information on three YouTubers who covered the Justin Baldoni ...

The company has introduced new technologies to its creators, such as providing tools to support their creative activities, and utilized AI for content classification and recommendation systems.

Dazzle is the first-of-its-kind chat-based PR tool that streamlines workflows for PR teams, leveraging AI to handle media research so PR pros can focus on cultivating meaningful media ...

In a world where we are inundated with digital tools promising to make life simpler, it’s easy to understand the appeal of using AI to cross off the more repetitive tasks in a PR professional’s day.

The PR Tool Gap While there are PR tools available, such as media monitoring and social listening platforms, they often lack the comprehensive analytics capabilities found in marketing software.

The tool aims to bridge the gap between PR professionals’ activities and their clients’ commercial goals, ensuring that there’s no disconnect between agency and client or within a business.

Public relations has become one of the most powerful strategies for brands to build trust, improve public perceptions and handle crises.