However, marketers need to keep in mind that journalists write news stories, not promotional pieces, and that PR teams need to work within that constraint. By understanding that, marketers can work ...
Completing your public relations degree is an exciting milestone for any graduate. As you step into the next phase of ...
Nigerian Tribune on MSN2d
PR: Why practitioners should prioritise ROO over ROI —ExpertLagos A Public Relations Measurement and Evaluation expert, Philip Odiakose has advised Public Relations practitioners on the need to make Return on Objective (ROO) their priority, instead of the much ...
The Daily Monitor on MSN11d
My wish is to build the largest PR firm in Africa- KataikeI also visit each and every new place in town such as property, hotel, retail shops, name it. My career wish list is to build ...
Hosted on MSN7d
Does industry experience matter in PR?A guide to choosing the right agency.PR is PR, right? When businesses seek PR representation, they often wonder whether ...
Speakers at the latest PRmoment Masterclass, The Intersection of Data, Planning and Measurement , shared their best practice ...
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