As shelter-in-place orders swept the world in early 2020, sales and marketing companies across the globe were forced to take their conferences, summits, seminars and other live events online.

Social selling in B2B sales is not selling at all, it is a strategic use of social media platforms to build credibility and relationships. Building relationships and trust starts with liking ...

The Journal of Personal Selling and Sales Management, Vol. 30, No. 2, Technology in Business-to-Consumer Selling (Spring 2010), pp. 121-129 (9 pages) Firms regard technology as a strategic tool to ...

The Journal of Personal Selling and Sales Management, Vol. 32, No. 2 (Spring 2012), pp. 171-186 (16 pages) Dating back more than a century, companies have used incentives such as commissions and ...

Professor Robert Ebo Hinson, a distinguished Sales and Marketing Consultant and Africa’s leading Marketing Scholar, has urged ...