A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...

Persuasion is a privilege, a chance to connect, inspire and make a positive impact. It’s not just about winning agreements; ...

With tools capable of analyzing data and generating materials in seconds, AI analysis tools let businesses meet demands ...

The report shared that Leavitt hid nearly $300,000 in campaign debt from her failed 2022 congressional run. Leavitt took a job as the national press secretary for Trump’s 2024 campaign last year.

The current analysis examines the persuasive communication strategies implemented by ... thus being able to manage more objectively the content of the next promotional campaigns for the destination.

Immigration, the biggest issue of Trump’s election campaign, was the major focus of the President’s speeches and executive orders on Day 1. He declared a national emergency along the border with ...

Former VP Mike Pence's advocacy group launches a 6-figure ad campaign against Robert F. Kennedy Jr.'s nomination to lead the Department of Health and Human Services.

The action claims there was "a systematic campaign against its perceived political opponents" during the Biden administration. While the order claims to be undoing that so-called weaponization of ...

I believe the answer lies in orchestrating cohesive 360 campaigns that simplify the buyer’s journey. A 360 campaign is not just about being everywhere and meeting the buyer on every channel ...

Tourism campaigns often rely on nostalgia to evoke ... For trips planned in the near term, this strategy may be particularly persuasive. "When people think about the future, they often idealize ...

Trump has been focused on the border since his first campaign for president, and it was a centerpiece of his 2024 campaign. On the trail, he pledged to “terminate every open-borders policy of ...