Some strategies prove their effectiveness across diverse industries. This is true of the PESO Model, which integrates paid, earned, shared and owned media to create powerful campaigns.

To address this, Erlichman helped to create PESO.IO: an AI-powered service designed to eliminate outdated marketing practices while providing an easy-to-use platform that not only simplifies ...

PESO.IO and other AI-based marketing tools are the next step in marketing simply because they improve convenience and cost relative to traditional marketing methods. With PESO.IO, for example ...

PESO.IO’s COO, Rob Vegas, notes that the “marketing solution integrates PR, brand ambassadors, SEO, and content creation into one platform, slashing the cost that traditional agencies charged ...

By implementing an omnichannel marketing strategy, you can ensure that customers receive the same message and experience, irrespective of the channel where they choose to interact with your brand.

Serving as a conscript in the army, Gal gained a strong sense of discipline and adaptation. These traits would later prove to be useful when he entered the business sector. After serving in the ...