This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super ...

A new Sprite commercial features the Eagles quarterback and Super Bowl MVP telling viewers to “obey your thirst.” ...

A new Jalen Hurts endorsement just dropped with Sprite and the creators weren’t scared to poke fun at the media narratives ...

Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...

Brief electrical flashes called red sprites appeared near Fuego Volcano in Colima at 3:44 a.m., offering rare insight into ...

These drink brands stir devotion through bold flavors, nostalgia, and smart marketing. From soda to energy drinks, they inspire tattoos, collections, and more.

In the pest-control brand’s latest campaign, Ted Lasso star Brendan Hunt plays a different kind of coach — the not-so-subtly ...

Dive Brief: Sprite is tapping into Gen Z’s love of spicy food with a new global campaign, “Hurts Real Good,” that leans into the soda’s promise to amplify — not extinguish — the heat of bold flavors, ...

A sudden burst of red light flickered above a thunderstorm, and for a brief moment, Earth’s upper atmosphere revealed one of its most elusive secrets. From 250 miles above the surface, aboard the ...

NASA astronaut Nichole Ayers photographed a rare atmospheric phenomenon over the US and Mexico known as a "sprite" that's ...