You don’t need millions to succeed as a marketer, Clíona Hayes tells Tim Healey. Just the nerve to think differently and the ...

Good community design could be described as a finely woven tapestry of many elements — location, amenities, beautiful home ...

Qwest Tower demolition clears way for 63-acre Mineral Place project in Littleton The project will feature a mix of housing and retail opportunities ...

For more than 60 years, the 4Ps marketing mix has proven its usefulness. Developed back in the 1960s by E. Jerome McCarthy, the mix of Price, Product, Place and Promotion has been used successfully to ...

Marketing mix modeling optimization isn't just a buzzword—it's becoming one of the most dependable ways for e-commerce professionals to make smarter decisions.

Discover the complete 7 Ps of the marketing mix. Learn how these essential elements work together to create effective marketing strategies.

The main thing is that spend is increasing, says James Nord, founder of influencer marketing agency Fohr. “It’s growing and is pushing towards a place of more prominence and centrality in the ...

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Since then, the marketing mix has evolved into the 7 P’s principle, which considers Product, Price, Promotion, Place, People, Packaging, and Process. Today, in marketing, we refer to the 7 P’s as the ...

Marketing mix modeling is now gaining popularity in place of traditional attribution as it allows for a more accurate measure of marketing ROI and its impact on sales.