You don’t need millions to succeed as a marketer, Clíona Hayes tells Tim Healey. Just the nerve to think differently and the ...

As a consequence of globalisation, the marketing of places has grown in importance as countries, regions and individual destinations compete with one another to attract investment and visitors. In ...

What Does a Marketing Mix Consist of in Fashion?. The fashion industry, more than other fields, relies a great deal on marketing to sell, sell, sell. As opposed to products that mostly have a ...

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.

NEW YORK, June 25, 2025 (GLOBE NEWSWIRE) -- Amid profound geopolitical shifts and a transformative era for global urbanization, Resonance Consultancy, a leading advisor in place branding, tourism ...

This week, Chernofsky, who had served as senior VP of marketing at Placer.ai, has been installed as the company’s chief marketing officer.

Is Iowa home to the 'place to be' this summer? Well, according to the Wall Street Journal, Dubuque, Iowa is.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments.