Successful brand positioning can be a game-changer for your marketing strategy—as long as you put in the hard work to carry out detailed research. Use the results to tailor your messaging to a ...

A strong positioning process and comprehensive documentation create a unified vision and clear roles. They streamline communication, align strategies, and reduce misunderstandings. By informing all ...

Years ago, my agency developed a market-tested positioning strategy for them, but they ultimately decided to go it alone. In his own words, “We worked with you guys about 10 years ago.

Without a clear positioning strategy, marketing and sales efforts are scattered, unclear, and underproductive. advertisement. advertisement. They Fear Narrowing Their Audience.

Ridgway, Colorado / Syndication Cloud / July 07, 2025 / TrafficForge   Key Takeaways Small businesses can increase website visitors by 55% through consistent content marketing strategies. Content ...

Since the beginning, Lawson & Shantrelle Lewis were “very clear” about their company’s purpose, mission & value. Learn more about their go-to market strategy!

Ness Digital Engineering (Ness) has announced Anshul Kaushesh as its new Chief Marketing Officer. An accomplished marke ...

SaaS companies'' marketing has unique aspects, where standing out is essential in a world with thousands of competitors and a constantly changing market. Generic marketing strategies never work; they ...

There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of companies taking a unique position in the market, albeit ...

Al Ries, known as the father of positioning, died on Oct. 7 at age 95. Along with his then-partner Jack Trout, Ries burst onto the advertising scene in the early 1970s with the radical concept of ...

There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of companies taking a unique position in the market, albeit ...