The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

Gen Z consumers give the least importance to brand legacy and celebrity representations, a new study by Snapchat and The Economic Times shows.

“The new look and feel packs a real punch. It stands out on the shelf and it says new without departing entirely from the old ...

A few years ago, we asked whether brand mascots were still relevant. New research from Falcon Digital Marketing suggest they ...

KeenePR rebrands as KPR, expands into KSA, and appoints Frankie Hilton as Director of KSA to strengthen its regional presence ...

The studio is the brainchild of globe-trotting video games, digital media and metaverse pioneer Anne-Margot Rodde, who was ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

Understanding the meaning behind each shape can help ensure that your logo accurately conveys the right message about your brand. These fundamental concepts of psychology and how they translate into ...

Perhaps the real source of the drama is an aspect of the star’s life that the media has largely ignored: the disintegration of his clothing brand, Drew House, and his relationship with the brand’s ...

I run several special projects including the Readers' Choice and Business Choice surveys, and yearly coverage of the Best ISPs and Best Gaming ISPs, plus Best Products of the Year and Best Brands.

All Balls Racing, provider of replacement parts for the powersports industry, has rolled out a new logo and an expanded ...