Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Alekhya Chakrabarty, Head, Marketing and Growth at Unstop, writes about why traditional leadership playbooks don’t work for ...

Emerging and midsize RMNs serve audiences that the big players can’t reach, including loyal customers with high purchase intent.

In event marketing, the giveaway has long served as a post-event brand reminder. As consumer expectations evolve, so must ...

HP EliteBook 8 G1a is a powerful AI laptop with top-notch security, solid battery life, and smart features, but let down ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

The chief marketing officer (CMO) is no longer just the voice of the brand. Or at least, we shouldn’t be. Today’s CMO should ...

In the current world of fast-paced communication, presentations must be concise, swift, and visually captivating. Whether it's a classroom presentation, a busin ...

One of the most important jobs of marketers is to segment their market. They need to know how to divide up their clients, ...

W elcome to this episode of the Marketing Vanguard podcast, recorded at Cannes. Today, host Jenny Rooney speaks with Mark ...