Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales?

Alekhya Chakrabarty, Head, Marketing and Growth at Unstop, writes about why traditional leadership playbooks don’t work for ...

Emerging and midsize RMNs serve audiences that the big players can’t reach, including loyal customers with high purchase intent.

In event marketing, the giveaway has long served as a post-event brand reminder. As consumer expectations evolve, so must ...

Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

It is an assurance and a promise that we have a clear path forward in the next 22 years. It is a responsibility and a demand ...

From flash to follow-through: Why modern marketing must think like a system By Puneet Dua, CMO And Co-Founder Sportsbaazi | Updated: Jul 01, 2025 12:13 IST ...

Digital marketing isn't a one-size-fits-all solution. But with the right strategy and the right partner, it can become one of the most powerful growth engines for your business.

Whether you are trying to grow your TikTok page, promote a new song, or sell your products, in 2025, TikTok Live isn’t just a feature -- it’s a powerhouse marketing tool. With over 1.8 billion active ...

HP EliteBook 8 G1a is a powerful AI laptop with top-notch security, solid battery life, and smart features, but let down ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...